2022
NU
Concept/Data Visualisation/Graphic Design/Art Direction/Motion Graphics
Function
Concept/Data Visualisation/Graphic Design/Art Direction/Motion Graphics
Nu is a proposition to help people be less on their phones. It is created with the Chindogu philosophy at mind, taking the scenario of us being in need of a constant technological connection and doing so really well without being an obstacle.

The Nu Mimesis has a purely haptic display and helps people with concentration issues to stay more alert. Many of us have been there when we put on a movie or walk in the park and suddenly realise that we didn't absorb any of it – the NU is the solution to this problem.
Champion the Present

Nu is a proposition to help people be less on their phones. It is created with the Chindogu philosophy at mind, taking the scenario of us being in need of a constant technological connection and doing so really well without being an obstacle.

The Nu Mimesis has a purely haptic display and helps people with concentration issues to stay more alert. Many of us have been there when we put on a movie or walk in the park and suddenly realise that we didn't absorb any of it – the NU is the solution to this problem.
The haptic feedback makes use of morse-code to effectively create dialogues with the user, it can be connected to social medias and messaging apps. The top button is where the user inputs a response to what they receive.
Problem
In todays world we are often caught up in the visible, the made up world. How might we ensure that the intelligible world has a greater place in our lives?
Insight
Humans crave distraction.
Concept
A device that distracts you just enough to be pleasing but not to much that you loose focus through a haptic interface.
Solution
The device was then branded with 'now' being the core value, the identity highlights just that in colours and the curved lines.
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2022
2022
Chivas
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Branding
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Basalt
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RetailIntrAct
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XChange
Branding
The BASALT branding resulted in a fleshed out graphic identity that juxtaposes nature and technology.

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The result put the future's
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