2022
Concept/Data Visualisation/Graphic Design/Art Direction/Motion Graphics
Chivas
Function
Concept/Data Visualisation/Graphic Design/Art Direction/Motion Graphics
Less is More

We live in a society where people are bound by what they are told - constantly suppressed by the system. However, some are driven to confront this rigid structure. They reconfigure the framework, optimise and disrupt to create a better tomorrow - let's celebrate these people.

Empowering people to create a better tomorrow, meant breaking the pre-described template. Chivas Regal, therefore, created the world's first modular whisky bottle range. Engineered with modularity at heart - so they can reconfigure the framework. Designed with minimalism - so they can optimise and disrupt to create a better tomorrow.

Credits
We live in a society where people are bound by what they are told - constantly suppressed by the system. However, some are driven to confront this rigid structure. They reconfigure the framework, optimise and disrupt to create a better tomorrow - let's celebrate these people.

Empowering people to create a better tomorrow, meant breaking the pre-described template. Chivas Regal, therefore, created the world's first modular whisky bottle range. Engineered with modularity at heart - so they can reconfigure the framework. Designed with minimalism - so they can optimise and disrupt to create a better tomorrow.
Both bottle and label design followed a sequential system with the aim to both make storage and transportation more efficient and also to create visual interest when stacked.
Problem
Futureproof the Chivas Regal brand for the next generation of hustlers.
Insight
→      Currently, the whole whisky market relies heavily on their heritage.
→      Luxury is the perfect grounds for innovation.
→      Hustlers optimise their lifestyles to reach success.
→      Whisky is about collecting just as much as it is to drink.
Concept
To counter the market just like a hustler would by making Chivas Regal a luxury product of innovation and optimisation, rather than sticking with the old.
Solution
Optimising the Chivas Regal brand, by naming it 'Chivas', reshaping the bottles to be optimised for transportation and collecting and using more personal art on the bottles based on brain scans that show the optimisation of the hustler.
View More
2022
2022
Basalt
Accept & Proceed
Event Promotion
Branding
View
2022
Nu
Branding
2022
RetailIntrAct
Branding
2022
XChange
Branding
The BASALT branding resulted in a fleshed out graphic identity that juxtaposes nature and technology.

Learn More
The promotion put the alerting data of sea level rise in focus captured by NASA's Grace mission which had earlier been branded by Accept & Proceed.

Learn More
The result put the future's
hustlers in front row, rethinking
a whole industry's ethos.

Learn More
Hi Hej & Salut

Welcome to the Final Output Facility



Scroll down to find
[work]